New Hair Colour Video for Cheryl Cole from L’Oreal Feria at Cheryl Cole's beautiful new hair colour from L'Oreal FERIA colour. It is a new Extreme Blonde Dip Dye Colour. Here is a Behind The Scenes Video with Cheryl talking about her input.The new Hair Colour for the Dip Dye colour will be available next week in all major chemists/supermarkets such as Boots and Tesco.