Global singer-songwriter Lana Del Rey is the face and voice of H&M this Autumn
This fully-plotted music video starring Lana will be available to see in its entirety at hm.com from September 20, with edited versions used as TV campaign. Throughout, Lana will be wearing the best of H&M’s Fall fashion in her own inimitable style. Lana will also star in a second print campaign later in the season, shot by Sølve Sundsbø and featuring the best of winter fashion.
“We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign. Lana is totally unique, and we wanted to create a print and film campaign that’s just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana’s own personal style. The commercial that accompanies the campaign is like a mini-film, with a fantastic plot and Lana performing a cover of “Blue Velvet”. There’s never been a TV commercial that’s looked anything like this.” Donald Schneider, Creative Director, H&M commented.
Lana became an instant worldwide star earlier this year with her single “Video Games” taken from the multimillion selling album “Born to Die”, and is known globally for her distinctive personal style. For the print campaign, Lana wears the best of H&M’s fashion for Fall, from a pink angora blend sweater to printed leggings, a tweed biker jacket and a tweed figure-hugging faux leather trimmed dress. The film is a fully-plotted music video starring Lana as she sings “Blue Velvet”, which will be available to see in its entirety at hm.com from September 20, with edited versions used as a TV campaign. Lana will also star in a second print campaign later in the season, featuring the best of winter fashion. These collection is available online now and further items to be added at the end of October.
These are the pieces in the collection that I have bought or have on hold because they have already sold out!
The Glamourcat 